In 2016, amidst a flurry of celebrity deaths, the mortality rate in the UK increased by 5.4%, its highest rise for nearly 50 years. As a direct result,
“Deceased mail” rates are also on the rise
The number of pieces of direct mail sent to deceased people annually is set to cross the 200 million mark for the first time in 2017.
John Mitchison, head of preference services, compliance & legal at the Direct Marketing Association (DMA), says that marketers should be checking their customer database’s regularly to ensure they are up-to-date.
Direct mail ROI increases as unopened volumes fall
500 million more pieces of direct mail are being opened and read compared with 2013, equating to an additional £1.6bn being added to the channel’s ROI, according to new research.
Now is the best time to have your data analysed, purged and cleansed in order to take advantage of this uptick in ROI in direct mail campaigns.
Nova Direct offers a host of data management services, allowing you flexibility, while increasing opened mail and lowering waste. Nova offers a five stage Data Management course which starts with: Data Cleanse, Data Profiling, and Data Prospecting and ends with: Data Capture and Data Warehousing. You can also pick and choose a bespoke program that works for your business!
Enquire now to make your marketing vehicle more efficient and effective!